As a content creator, you try to elicit reader reaction, which frequently arrives in the form of comments. Be prepared for handling reader comments, both negative and positive, with grace and transparency.

Adopting a clear system to clarify B2B content feedback makes it easier to handle different points of view, as well as input that seems vague.

Bad news: your B2B success stories bore prospects to death. Sadly, most B2B success stories are just plain dull. Let’s talk about how to fix that.

No matter how skilled a writer you are today, you can become a better writer tomorrow. You always have room to grow.

When I graduated from college, I’d already landed my first full-time professional writing gig. It seemed obvious my new employers recognized my natural talent. So I got my first assignment and soon turned in the first draft. Confident that I knew how to write, I waited for the kudos to come in. They didn’t. As a professional writer, it turned out, I didn’t know much…

Good writers usually enjoy reading—a lot. For many of us, it’s our primary leisure activity. But suppose reading’s not your thing. If you’re not a voracious reader, can you still be a good writer? Yes. But if you don’t like to read for pleasure, and you want to become a better writer, you…

Have you ever needed to find a fresh spin for a piece of B2B marketing content? Business bloggers need to write about the topics that are important to their industry. In many cases, these topics are either very dry, very thoroughly discussed already, or both. But you still have a blog post due…

Why do you need a blog for business? To really understand why a blog helps your business, we need to start with search engines—particularly in the business-to-business (B2B) marketplace in which so many companies compete…

If you’re a business blogger creating feature content in a B2B context, you need to write about the topics described by keywords that characterize what your organization offers. Many business bloggers start by reviewing their list of keywords and puzzling over what they might say about them…

A few weeks ago I had the opportunity to talk about B2B bloggers with a group of business leaders. One of the concerns that kept coming up was some variation on “I don’t know how to write sales copy.” There’s a perfect response to that…