This page contains examples of the multitude of projects, campaigns, and assignments I have been privileged to work on during my career. To see representative samples of my work in writing, editing, online development, multimedia, or campaigns, click one of the buttons below.

Enterprise Software White Paper

For this promotional e-book, aimed at quality improvement managers and champions, I discussed the challenges that face quality improvement professionals and managers when it comes to making sure their leaders understand the true impact of Six Sigma, Lean, and other projects on the bottom line. The Companion enterprise software offered by Minitab is then presented […]

9 Must-See Quality Projects

For this promotional e-book, aimed at prospects in the earliest stages of the B2B buying cycle, I reworked nine of Minitab’s most successful customer stories into one-page summaries, toning down the overtly promotional language in the originals and instead presenting the content as a set of inspirational examples that quality professionals could draw on to […]

Artist Web Site for Steve Rogers

Delaware marine artist Steve Rogers commissioned me to create his web site, which needed to include a visual gallery of his marine paintings as well as artist information and more. The site is built in WordPress. The PDF below is the first gallery page visitors encounter. The site can be found online at www.marineartbysteverogers.com.  

Insights Conference Teaser Video

I created this video to promote the 2017 Minitab Insights conference, using photographs and video interviews conducted with the previous year’s participants. From the time of request to its debut on the Minitab.com web site, this project took only one day.

Companion 360 Promotional Video

This video was a collaboration with the video/animation team at Rowland Creative. The challenge was to explain a very complicated piece of enterprise software as quickly and simply as possible. As a member of the creative team and Minitab’s primary liaison with the agency, I developed the the script, consulted on content, edited and approved […]

Pennsylvania Impacts

In the late 1990s and early 2000s, financial support for Penn State’s College of Agricultural Sciences and Penn State Cooperative Extension was diminishing. I helped conceive, develop, and write two waves of two-page “Pennsylvania Impacts” fact sheets. These were disseminated to county extension offices throughout the state, and were used by the college’s faculty, administrators, […]

Greene, Tweed Customer Story

This profile highlights a customer who uses our project management software and reporting software, called Qeystone. Two versions were prepared: a landing-page summary, and a longer narrative version. Both appear in the PDF below.

Minitab Home Page

I was deeply involved in maintaining and updating Minitab’s web content for more than 12 years.  One iteration, from October 2016, appears as a PDF below.  It foregrounds Minitab customers and how the company contributed to their success, rather than pitching the products and services first.

Customer Story Landing Pages

This campaign takes Minitab’s best customer story narratives and creates shorter, punchier landing pages that are used as links in ad campaigns, e-mail communications, and other promotions. The ongoing campaign consists of three stories to date, which are individually listed under writing projects as well: Crayola Greene, Tweed Burley

Product Home Page

I have been deeply involved in maintaining and updating the web pages that promote Minitab’s software products over the past 11 years. One example, a landing page for the Quality Trainer e-learning application, appears as a PDF below.

Burley Customer Story

This 2015 Minitab campaign featured the Burley company, which makes bicycle trailers and other equipment for outdoor activity. Included were a one-page “highlights” document, and a longer narrative detailing how Burley adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites. The stories can be found online here. The PDF includes […]

Imprisoned by Statistics

This Minitab Blog entry examines the case of Lucia de Berk, a Dutch nurse wrongfully prosecuted for murder and convicted based on the results of an extremely flawed analysis. The post is online here (opens in a new tab).  

Crayola: The Color of Quality

This 2015 Minitab campaign featured the world-famous Crayola company. Included were a one-page “highlights” document, a longer narrative detailing how Crayola adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites, and several e-mails for customer and prospect audiences intended to promote the story and enhance awareness that Crayola is a […]

Minitab QuickStart 3: Is the Soup Too Spicy?

This is part of the Minitab QuickStarts campaign, which gives people new to Minitab Statistical Software an easy way to get started using it. The four-part campaign included written tutorials, data sets, accompanying videos, and e-mails to inform people who downloaded the software about these resources. The third in this series, Is the Soup Too […]

Minitab QuickStarts

This campaign is designed to help people who are new to Minitab  Statistical Software get off to a good, fast start by providing easy-to-follow examples of common analyses. I conceived, executed, wrote, and produced the videos for the campaign. When new users download Minitab, they receive a series of four emails—one per week—with a different […]

Minitab Global Brand Book

I created and updated the Minitab Branding Guidelines publication between 2010 and 2014 to establish policies and common rules for using Minitab branding elements in print and online media. The guide also explained Minitab’s positioning, voice, and personas. It was shared within the company as well as with our partners in countries around the world. […]

The Minitab Blog

I created The Minitab Blog and led the team that implemented it and has sustained it for five years. The goal of the blog was to increase non-branded traffic to Minitab. The blog, which started with zero visitors, today attracts nearly a million visitors each year, and accounts for a full third of all traffic […]

Minitab Customer Stories

When I joined, Minitab had just a handful of outdated customer stories and no strategy for acquiring new ones. I reinvented the company’s customer story process and made gathering and telling customer stories a centerpiece of our promotional strategy. Today the company has dozens of customer stories, many written and all edited by me. All […]

Working with the Media

I edited and wrote sections of this guide to public relations and handling media representatives, intended for local street tree commissions but applicable to a wide array of community interest groups.

Agriculture2003, April

The April 2003 issue of Agriculture2003, the College of Agricultural Sciences’ monthly internal newsletter, which I helped establish, and edited and managed from 2000 to 2004.

Ag Publications Online

Working with the IT, business, and outreach departments in the College of Agricultural Sciences, I led the team that placed the college’s extensive catalog of publications online in 2001. The PDF below is from the Wayback Machine at archive.org.

Planting Ornamentals

This publication provides guidance for landscapers, nursery owners, gardeners and property owners about how to successfully plant and establish various species of ornamental plants in Pennsylvania.

Agriculture2002, August

The August 2002 issue of Agriculture2002, the College of Agricultural Sciences’ monthly internal newsletter, which I helped establish in 1996, and edited and managed from 2000 to 2004.

Recruitment Flyers

I developed a wide array of recruitment materials at Penn State. Here are four examples of flyers intended to promote individual degree programs to students enrolled in the College of Agricultural Sciences. Food Science:  PDF (opens in new tab) Environmental Soil Science: PDF (opens in new tab) Agroecology: PDF (opens in new tab) Agricultural and […]

Stacy Levy / Sere Ltd.

This web site was created in 2000 for Stacy Levy, an artist whose work incorporates, reflects, and comments upon natural resources, geography, and the outdoors. Her site has since undergone multiple updates and I am no longer involved in maintaining it. The PDF below is from the Wayback Machine at archive.org.

Making Dough Overseas

This article for American Food and Ag Exporter magazine focused on U.S. bakers and food companies who successfully exported their cookie dough to a wide range of overseas markets.

aginfo.psu.edu site

After establishing one of Penn State’s first news sites in 1996, I was able to create a web site that showcased more of the College of Agricultural Sciences’ public relations activities, hosted at aginfo.psu.edu. The PDF below shows how the site appeared in 2000, as seen on the Wayback Machine at archive.org.  

Penn State Agriculture online

I began putting the contents of the College of Agricultural Sciences magazine on the Web in 1997. This made the college among the first at Penn State to establish an online presence for its showcase magazine. The PDF below, dating from 2003, is from the Wayback Machine at archive.org.

Ag Info News Page

I created this web page in 1996, on a tiny server running under WebStar on a Mac Plus. It was among the very first news and public relations web sites established at Penn State. The PDF below is from the Wayback Machine at archive.org.

Wake the Neighbors!

This profile of the band Wake Ooloo appeared in Hoboken, N.J. magazine Oculus. Wake Ooloo was not famous, but did contain two members of The Feelies, a world-famous and deeply influential new wave/college rock band.

Food Safety

This 1994 article profiled Penn State food scientists and other researchers and educators working to increase the safety of Pennsylvania’s food supply, from production to preparation.

Getting the Bugs Out

This 1993 article profiles the work of several chemical ecologists, plant scientists, and entomologists to find safer ways to control economically important insect pests.

Tricks of the Trade

This 1992 article explains Pennsylvania’s complicated role in the global food economy, and includes comments from Penn State economists and food scientists, as well as national and state government officials and food business executives. I was honored to have the PennAg Industries Foundation name me Ag Journalist of the Year in 1992 for this article—an […]

Going with the Flow

A 1991 article about the establishment and significance of Penn State’s Center for Particulate Research, led by scientists in the Department of Agricultural and Biological Engineering.

If We Could Talk to the Animals

This 1991 article explores the conflicts between animal rights and animal agriculture, and profiles the work and thoughts of Penn State animal scientists and their work in animal behavior, cognition, and related areas. This is an issue that many in the college felt the college magazine should not address, but the article successfully positioned Penn […]