IPM for Pennsylvania Schools: A How-To Manual
This publication, intended for school district administrators and maintenance personnel, outlines the Integrated Pest Management program as it applies to schools in Pennsylvania.
Planting Ornamentals
This publication provides guidance for landscapers, nursery owners, gardeners and property owners about how to successfully plant and establish various species of ornamental plants in Pennsylvania.
From Feed to Milk: Understanding Rumen Function
This publication aimed to help dairy producers better understand the bovine ruminant digestive system, and the impact of nutrition on the quality and quantity of milk dairy cows produce.
Working with the Media
I edited and wrote sections of this guide to public relations and handling media representatives, intended for local street tree commissions but applicable to a wide array of community interest groups.
Recruitment Flyers
I developed a wide array of recruitment materials at Penn State. Here are four examples of flyers intended to promote individual degree programs to students enrolled in the College of Agricultural Sciences. Food Science: PDF (opens in new tab) Environmental Soil Science: PDF (opens in new tab) Agroecology: PDF (opens in new tab) Agricultural and […]
Minitab Customer Stories
When I joined, Minitab had just a handful of outdated customer stories and no strategy for acquiring new ones. I reinvented the company’s customer story process and made gathering and telling customer stories a centerpiece of our promotional strategy. Today the company has dozens of customer stories, many written and all edited by me. All […]
The Minitab Blog
I created The Minitab Blog and led the team that implemented it and has sustained it for five years. The goal of the blog was to increase non-branded traffic to Minitab. The blog, which started with zero visitors, today attracts nearly a million visitors each year, and accounts for a full third of all traffic […]
Minitab Global Brand Book
I created and updated the Minitab Branding Guidelines publication between 2010 and 2014 to establish policies and common rules for using Minitab branding elements in print and online media. The guide also explained Minitab’s positioning, voice, and personas. It was shared within the company as well as with our partners in countries around the world. […]
A Homeowner’s Guide to Northeastern Bats and Bat Problems
This publication, aimed at homeowners, explains the benefits of bats and explains how to create a safe space for these beneficial mammals to coexist with humans.
Penn State Agriculture, Fall 2004
Penn State Agriculture magazine from fall 2004, the last issue I edited before joining Minitab Inc.
Penn State Agriculture, Spring/Summer 2001
The spring/summer 2001 issue of Penn State Agriculture magazine.
Penn State Agriculture, Summer/Fall 2000
The summer/fall 2000 issue of Penn State Agriculture magazine.
Penn State Agriculture, Winter/Spring 2000
The winter/spring 2000 issue of Penn State Agriculture magazine.
Penn State Agriculture, Winter 2002
The winter 2002 issue of Penn State Agriculture magazine.
Agriculture2002, August
The August 2002 issue of Agriculture2002, the College of Agricultural Sciences’ monthly internal newsletter, which I helped establish in 1996, and edited and managed from 2000 to 2004.
Agriculture2003, April
The April 2003 issue of Agriculture2003, the College of Agricultural Sciences’ monthly internal newsletter, which I helped establish, and edited and managed from 2000 to 2004.