This short e-book was the centerpiece of the most successful advertising campaign Minitab has ever conducted. My theory was that ads asking visitors to try our software were seeking too high a commitment. Online ads encouraged viewers to download this quick guide to common statistical mistakes. The campaign increased conversions by more than 700 percent over previous advertisements that pitched downloading trial software, and generated thousands of new leads for the company.
7 Deadly Statistical Sins Even the Experts Make
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