This 2015 Minitab campaign featured the Burley company, which makes bicycle trailers and other equipment for outdoor activity. Included were a one-page “highlights” document, and a longer narrative detailing how Burley adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites.
The stories can be found online here. The PDF includes the highlight page, the narrative, and one of the e-mails used to share the story with customers.