This 2015 Minitab campaign featured the world-famous Crayola company. Included were a one-page “highlights” document, a longer narrative detailing how Crayola adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites, and several e-mails for customer and prospect audiences intended to promote the story and enhance awareness that Crayola is a dedicated Minitab user.
The stories can be found online here. The PDF includes the highlight page, the narrative, and one of the e-mails used to share the story with customers.