Writing

This promotional e-book, aimed at prospects in the Latin American market, repurposed existing content from an earlier e-book in addition to new material. I was responsible for all writing, editing, layout, and production. The document was translated into Portuguese and Spanish.

For this promotional e-book, aimed at quality improvement managers and champions, I discussed the challenges that face quality improvement professionals and managers when it comes to making sure their leaders understand the true impact of Six Sigma, Lean, and other projects on the bottom line. The Companion enterprise software offered by Minitab is then presented […]

For this promotional e-book, aimed at prospects in the earliest stages of the B2B buying cycle, I reworked nine of Minitab’s most successful customer stories into one-page summaries, toning down the overtly promotional language in the originals and instead presenting the content as a set of inspirational examples that quality professionals could draw on to […]

This two-sided, one-page flyer was developed to promote the Minitab Insights 2017 conference. I handled the writing, image selection, layout, and design of the piece.

This profile highlights a customer who uses our project management software and reporting software, called Qeystone. Two versions were prepared: a landing-page summary, and a longer narrative version. Both appear in the PDF below.

This 2015 Minitab campaign featured the Burley company, which makes bicycle trailers and other equipment for outdoor activity. Included were a one-page “highlights” document, and a longer narrative detailing how Burley adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites. The stories can be found online here. The PDF includes […]

This 2015 Minitab campaign featured the world-famous Crayola company. Included were a one-page “highlights” document, a longer narrative detailing how Crayola adopted statistical quality improvement methods, banners and hero images for the Minitab.com web sites, and several e-mails for customer and prospect audiences intended to promote the story and enhance awareness that Crayola is a […]

This article about boating safety appeared in the Summer 2000 issue of the National Safety Council’s Family Safety and Health magazine.

This article for American Food and Ag Exporter magazine profiles many U.S. frozen food companies who successfully exported their products to a wide range of overseas markets.

This article for American Food and Ag Exporter magazine focused on U.S. bakers and food companies who successfully exported their cookie dough to a wide range of overseas markets.

This two-page publication was part of the Pennsylvania Impacts series, intended to highlight the benefits of Penn State research and outreach initiatives for legislators, local officials, and other stakeholders.

This article about lawn care safety appeared in the spring 1997 issue of the National Safety Council’s Family Safety and Health magazine.

This 1999 article for Produce Business magazine briefly explores the history and cultural significance of garlic, and profiles U.S. garlic producers and the surprisingly diverse range of garlic products, formulations, and varieties they offer.

This profile of the band Wake Ooloo appeared in Hoboken, N.J. magazine Oculus. Wake Ooloo was not famous, but did contain two members of The Feelies, a world-famous and deeply influential new wave/college rock band.

This 1993 article profiles the work of several chemical ecologists, plant scientists, and entomologists to find safer ways to control economically important insect pests.

This 1992 article for Penn State Agriculture magazine explains the differences between ruminant animals and those with a single stomach, and details the efforts of Penn State animal scientists and nutritionists to improve milk and meat production through effective feeding strategies.

A 1991 article about the establishment and significance of Penn State’s Center for Particulate Research, led by scientists in the Department of Agricultural and Biological Engineering.

This 1991 article explores the conflicts between animal rights and animal agriculture, and profiles the work and thoughts of Penn State animal scientists and their work in animal behavior, cognition, and related areas. This is an issue that many in the college felt the college magazine should not address, but the article successfully positioned Penn […]